Culture Project - Gladiator Nutrition 1


June 2021

This inspiring project was primarily a website design project with a brand identity. We took inspiration from the co-founders' underdog stories which undergirds their brand focus and message.

The clients wanted a gritty, strong, motivating brand and site. Much of the brand unfolded from their mission to raise up others to win the battle wherever they are. We used imagery and messaging off of the gladiator theme. The brand serves two purposes - to inspire and motivate others while also providing great nutritional products. We first created the strong gritty brand, then showcased the product selection, and invited others to join their community called "the arena."