April 2, 2022
25 min read

What Is Search Engine Optimization?

What Is Search Engine Optimization?

Did you know the SEO industry is worth over 80 billion and almost 90% of online experiences begin with a search engine?

Well, chances are, if you’re reading this article that doesn’t mean anything to you.

You might even be thinking: “What does SEO even stand for?”

SEO, or Search Engine Optimization, is an essential part of any successful online marketing strategy. If you haven't started implementing SEO strategies for your website, you're likely missing out on a lot of opportunities to place your website, blog, or landing page in front of your target audience.

Let's dive in and break down the simple concept of SEO and how it helps you in your marketing journey.

Search Engine Optimization Simplified

To succeed in an online business, it's crucial to have healthy website traffic, specifically made of consumers that are relevant to your products or services. This can be obtained by an accurate understanding and execution of Search Engine Optimization.

Search Engine Optimization (SEO) is a process that helps improve and build upon the quality and quantity of organic website traffic so that you can increase the flow of users to your website or webpage from popular search engines.

It's worth mentioning that basic SEO should focus on unpaid traffic and maintaining a natural influx of viewers to your website through organic search engine results.

What Does SEO Involve?

Still confused about how SEO serves as an integral part of an effective online marketing strategy? No worries, let's consider the following components of SEO and the effects they have on your engagement as a whole.

Quality Of Traffic: SEO plays a vital role in ranking your website so that you receive more relevant visitors from major search engines. So if your website ranks higher at the top of the Search Engine Results Page (SERP), it means you're attracting a greater number of genuinely interested users.

Quantity Of Traffic: While the quality of your traffic is (usually) more important than the quantity, low users will usually always limit your conversions. So when high-quality potential leads are coming to your website, an increase in the quantity of traffic will be more beneficial. This increase in traffic flow can easily be achieved by Search Engine Optimization.

Organic Search Results: The best SEO methods don't involve any kind of advertisement or paid marketing techniques. So if you want to get ranked without spending money, you should focus on the most easily executed SEO techniques. It will allow you to compete against various pages that appear on SERPs as a result of hefty paid advertising.

If you want to stay ahead of the curve, you should focus on all the possible SEO techniques. This includes search intent, site assessment, ongoing optimization and testing, reporting and analysis as well as the production of high-quality content with appropriate backlinks. Cost-effective SEO tactics can be tricky to implement and plan, so if you're just now dipping your toes into the world of Search Engine Optimization, we recommend using a pre-set software to help you get started. We've listed a few for you to check out below.

A Few Helpful SEO Tools:

- Ahrefs Standard

- SEMRush Guru

- Moz Pro

- LongTail Pro

- Woorank

- GTMetrix

- Google Pagespeed Insights

Benefits of SEO for websites

To summarize, the following are a few benefits of SEO for your website and online marketing strategy:

  • SEO does not demand any ongoing cost to attract traffic. Instead relying on various fine-tuning methods that can be done manually.
  • It focuses on your target audience to bring high-volume, quality traffic to your website.
  • SEO improves your website's organic ranking on popular search engines. The better you are established in the higher rankings, the more competitive you become within your industry.
  • SEO gets more clicks than PPC. The average CPC (Cost Per Click) across all the industries is $2.32. It is a cost of only one guaranteed click from a user that may not even fit in your target audience, while properly implemented SEO offers hundreds of potential clicks for free.
  • SEO is customer-centric and ensures the provision of timely and helpful information and resources to the right users.

In Summary

The simple concept of SEO is that it enhances the ranking of the website and exposes it to a larger group of people who might be interested in your products or services. As a result, you can enjoy high conversion rates and get more sales directly to your sales funnel.

We hope this was helpful in understanding the basics of what SEO is and how it can help your digital web presence.