A one-page website is a site that contains only one HTML page. It’s essentially a home page with everything you need to know about the brand listed on that page. The links in the navigation bar take you further down the page instead of to a completely different page within the website.
A one-page website isn’t necessarily better or worse than a multi-page website, they are just different. It just depends on what your goal is for your website and what services/products you offer. If you have several products that need detailed descriptions and maybe a blog to educate your audience about the products and your industry, then you would want to create a multi-page website. If you tried to fit all that into one page, it may become too cluttered and you would likely lose website visit time and potentially new customers.
A one-page website is great for you if you have a straightforward product/service description so that you don’t need a lot of information on your website.
The first step to creating a successful one-page website is keeping it simple. Creating a one-page website does not mean taking all your information and cramming it into one page. It involves weeding out the nonessential fluff and only including the straightforward information. Keep your descriptions concise and clear. You want visitors to be able to read and comprehend your information quickly, with little to no “extra” work.
The second step to ensuring success for your website is to organize your information in a linear, logical flow. Navigation needs to make sense and be user-friendly. If users cannot easily scroll through your page, they will become confused and eventually leave your site. The average user will not take the extra time to understand your confusing layout. This will also result in losing potential clients. Place your information in an organized flow, starting with the most important information at the top, and the more detailed information near the bottom.
To help your web page flow naturally and simply, it's helpful to break up your website copy by including images, graphics, and videos. There’s that famous quote that states a picture is worth a thousand words. By showcasing a professional picture of your product, you can portray quality and get your viewers visually interested in your brand.
Websites with complex words and sentence structures are hard to read and most viewers won’t even finish trying. This is why using images or graphics to represent your brand are big contributors to website success. Often these images can help describe your brand and products, meaning you can include less copy, so it’s easy and quick for viewers to read.
The fourth step to building a one-page website is to include strong calls to action throughout the page. While the content of your website can capture your audience's attention, CTA's are what encourage them to take action. Whether it's joining an email list, booking a consultation, or entering contact information, the viewers are potential clients. By responding to the CTA, viewers are now on your company's radar to engage with.
First, you must know the problems your target audience is facing so that you can present the proper solutions. It's important to understand what motivates your audience to take action. The words you use in your CTA should resonate with your audience in a way that will create a response. Successful CTA's occur when your viewers take the intended action.
The ultimate goal of any marketing technique is to convert leads. It will likely take more than one interaction to make a sale with a viewer. Maintaining consistent engagement with your following, specifically those who have responded to CTA's in the past, is vital to business growth.
One-page websites are helpful when you have a specific, straightforward brand message to share on your website. They are almost like landing pages: created to encourage viewers to take a specific action. It’s important to keep the pages simple and without clutter so that your viewers can find the information they need quickly.
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