A digital presence is your brand’s existence on digital platforms. This can include websites, social media platforms, apps, your social media posts, digital advertisements, blogs, etc… Because of the accessibility that the internet has allowed consumers, it’s incredibly important for every brand to have a flourishing digital presence.
A digital presence allows your brand to be known and experienced outside of your physical radius. If you have a quality product or service that people are loving, expanding your business online provides an opportunity for your brand to grow exponentially because it broadens your customer base significantly.
Another reason why digital marketing is important is because it helps create a vibe and experience surrounding your brand. Customers get the chance to know who your business is and what you value through the posts you make, the language you use, and the humor you provide.
For example, if your brand has a wide target audience and wants to maintain neutrality on social topics, you don’t have to make any opinionated posts regarding social events. However, if your business is bold and doesn’t mind potentially alienating some customers, you can choose to speak out on social topics that you feel passionate about. A digital presence, particularly on social platforms, allows consumers to get to know you and your brand’s personality.
Four common digital media platforms that people use are websites, social media, email marketing, and advertisements. The content you create for these digital platforms varies significantly.
The goal of a website is for viewers to turn into qualified leads. Your website design should have just the right amount of information to portray who you are, what you offer, and what the next step is. If your business is product-based, you’ll want to promote your products and create a simple checkout system. If your business is service-based, you’ll need to have a clear process of how a client can book your service or schedule a consultation to learn more about it.
To create a content strategy for your social media platforms, you need to look at the platform’s intended use for content, your target audience demographics, and the results your brand is trying to achieve through the use of social media. The content you create for LinkedIn would be more professional-focused, because it’s a place for businesses to connect or to find potential, qualified employees. Facebook, Instagram, Twitter, and TikTok were created to connect with consumers.
Which platforms you use depends on who your target audience is. If you’re trying to draw in a younger demographic, you’ll want to use Instagram and TikTok, more video-based content, and content that is personalized and somewhat humorous. This is where understanding your target audience is key in determining what content you create and where you promote it.
The purpose of email marketing is to build personal relationships with your audience. Whether they are loyal customers, new customers, or potential leads, your email marketing strategy should be personalized to each type of audience. This allows you to meet them where they are, establish trust with them, and help them find what exactly it is they need from your brand.
Creating a digital brand presence is a fundamental step to establishing a brand that understands the needs of their customers beyond a transactional relationship. Understanding how various digital platforms can benefit your business will help you understand what kind of content to create and how to position your brand. It’s important to understand who your audience is and where to reach them. Which digital platforms you use depend on your target audience’s demographics and where they spend their time.
If you need a digital transformation to help establish and grow your brand, we’d love to have a conversation with you! Schedule a consultation here and we’ll discuss how we can make your dream a reality!