November 2, 2022
5 min read

How to Prepare Your Business for the Holidays - PT 1

How to Prepare Your Business for the Holidays - PT 1

It’s that time of the year again: the holidays are creeping up! As we’ve all experienced, the holidays can be a crazy time for everyone. Each year you probably resolve that you’re going to start preparing for the holidays earlier next time around. Yet in the midst of summer fun and extended plans, life gets busy and all of the sudden you’re finding yourself falling behind again.

Lucky for you we’ve created a list of steps to help you prepare your business for the holiday season! We cover multiple areas of business, including your website, social media, products/services, sales, and more!

Website Health

Your website health is crucial to business success! Check out our blog, “5 Reasons Why Your Business Needs a Website” to find out why. It’s especially important to ensure that your website is operating at its highest potential during the holidays because there will likely be a lot of traffic coming your way!

You want your audience to have a smooth customer experience when they are browsing your website for your products/services. Make sure that you’ve found and fixed any glitches. You may spend some time thinking about possible weaknesses your website could have and put some strategies in place to fix those before they become an issue. This will improve your customer experience significantly and hopefully increase your sales!

Social Media

The holidays are a time when people are searching for community so it’s a great time for your brand to connect with your target audience. Just before the holidays start is also the perfect time to refresh yourself on who your target audience is. You can update any new information you’ve found and use this to improve your holiday ad campaigns. Up-to-date target audience research will also help you create content that will truly resonate with them, encouraging a response.

Social media is the perfect place to build excitement for your products/services surrounding the holidays. A few, well-targeted posts can create effective buzz! Take some time to update your content creation processes for the holidays and figure out what types of content you'll use in your campaigns. It’s important to show some sort of emotion or personality in your posts: whether it’s excitement, humor, affection, inspiration, or something different.

People also love events, whether it’s in-person or virtual. Organizing an event for your audience to get together is a great way to boost your brand in consumers’ minds and build memories with them.

The next step with increasing your social media presence is to ensure you have somebody tasked to return messages and comments consistently. This is your time to stay on top of what your customers need, and taking care of any concerns or issues right away is one of the best ways to build a positive brand image.

Sales & Discounts

Everybody is shopping during the holidays, and it’s the time of the year when sales are everywhere! There’s general “fall sales”, then Black Friday and Cyber Monday, combined with any Christmas specials and after New Years sales. Before the holiday seasons, take a look at your target audience and figure out which holiday sales they tend to partake in, and create your promos accordingly.

The sales that you provide during the holiday season provide great content opportunities for your social accounts, website, and email blasts.

In Summary

The holidays are one of the best times to connect with your audience and increase brand awareness. By making sure that your digital presence is optimized to create the best user experience you’ll be able to see significant growth in your business. Stay tuned for part two of “How to Prepare Your Business for the Holidays” to see how you can update your SEO strategies, paid ads, email marketing, and products/services to be ready for the holiday season!